Privacy Policy

This Privacy Policy governs the manner in which Priority Pet Food (Pty) Ltd treats your personal information collected electronically when you visit and/or use our website, purchase products and services, contact us electronically or register for one of the newsletters offered on the website.
We respect your privacy and your personal information and for this reason, we take all reasonable measures, in accordance with this Policy, to protect your personal information and to keep it confidential.
We voluntarily subscribe to the principles, outlined in Section 51 of the Electronic Communications and Transactions Act 2002 (“ECT Act”), which govern your right to having your personal information kept private. We briefly outline these principles below:

  1. We will only disclose, collate and process (“use”) your personal information with your express written permission unless legally required to do so, and will only electronically use such information for the lawful purpose for which it is required.
  2. We will disclose in writing, the specific purpose for which we use, request and store your personal information. We will also keep a record of that personal information and the specific purpose for which we collect it.
  3. We will not use your personal information for any other purpose, other than that which we disclosed to you, unless you give us your express written permission to do so, or unless we are permitted to do so by law.
  4. We may use your personal information to compile profiles for statistical purposes and may freely trade with such profiles and statistical data, as long as the profiles or statistical data cannot be linked to you by a third party.

By visiting and/or using our website, purchasing products and services online or registering for one of the newsletters offered on the website you hereby provide us with your express written permission to share certain of your personal information with an affiliate party in the ordinary course of our business of providing you with the aforementioned services.